Misbehaving: The Making of Behavioral Economics is a research book written by Richard H. Thaler, a Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. Although the book is about economics he uses down to earth examples and explanations to show how behavior can influence our decision making in various types of markets. Thaler reveals new ways of looking at things such as personal finances, the NFL Draft, and even businesses such as Uber.
- Create a Facebook page that will provide the “image” I want so it will attract more viewers. By doing this people will be more willing to share the post rather than a post I did personally from my own Facebook page. Nahon and Hemsely pointed out that “the decision about sharing or not sharing… has to do with social factors… at some level we are all concerned about how others perceive us, what Goffman (1990) calls our presentation of self, we may avoid sharing something if we think that our image will be damaged when others see it.” I’m hoping by creating a brand new page that has neither a good or bad credibility, people will be more open to sharing the post and feel less worried about offending their strong ties
- Since the research done by Richard Thaler is within a book, it will be important to summarize his argument because no one wants to read an entire book about economics, no matter how interesting someone says it is.
- With the Twitter message above I am using LARGE and bold words to catch the eye of those who will view the message. Also making it interesting by implying the title of the book as the “secret” and hashtag to make people think “does misbehaving really help me accomplish these things?”
Check out other social media plans below:
Thaler, Richard H. Misbehaving: The Making of Behavioral Economics. New York: W.W. Norton, 2015. Print.
Nahon, Karine, and Jeff Hemsley. Going Viral. Cambridge, England: Polity, 2013. Print.